The logo is one of the most important parts of the business because it represents everything that the firm comprises of. It is a visual representation of the company with which the customers automatically recognize. It can be said that a logo is the first impression that attracts the customers.
Logo of the company has the power of increasing the customers and the partners of the business firm. It can also build loyalty between the customers and the business, give a professional look to the company, and make the business expand and grow. Imagine what would have happened if the big brands like McDonald's, Nike, Puma, KFC would have done if their logo wasn’t recognized by the people easily. All these big brands are successful majorly because of their logos, which are recognized by the customers easily.
The firms and the owners of the firm often forget the importance of a logo, especially when it comes to choosing one for the business. Following are some points which should be kept in mind while designing the logo of the firm.
Logos of the competitors
Before designing the logo of the company, always consider the kind of logo used by the competitive firms in the industry. Generally, the firms use logos which are flashy, have solid and graphic images in them. Keeping all these things in mind, one should always design the logo in a way which withstands the competition.
Emphasize on the message
While designing the logo, the designer should always keep in mind the message he wants to give his potential customers. Discuss with the members of the company about the ideas and the message the logo should bring out to its customers. It should have a unique identity when it comes to the competition from the other companies in the industry. Such factors play an important part in the overall designing of the logo of the company.
The logo of the company should be easier to redesign and remake, it should be easily memorized by the customers and should be such which is catchy and distinctive from the other competing firms. Generally, the icons are considered to be better than the images and photographs, which often become illegible when they are enlarged or reduced by some measurement. The logo, which can be faxed, photocopied, or even used in the black and white should be created.
Use original and fresh designs
The designers should avoid using clipart designs because these designs are very easy to copy. Original ideas have the power to make a great first impression and also distinct the company from other companies.
If all these points are kept in mind while designing the logo of the company, then it will definitely set the firm different from other companies.
About the Author:
Aengus Ryan is a Graphic Designer in Pixelo Design Ltd. Pixelo Design Ltd is a graphic design company specially offering their service to Ireland small business community. They also offer logo design, brochure design, explainer video, web design, etc. service in Ireland. The company work with an aim to provide high quality design services to Irish small business.