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The annual report is one of the most important documents your business or organisation must produce. It is typically published to document key accomplishments and any progress you have achieved in that financial year. It can also highlight the issues or any obstacles you have overcome in business. Shareholders, clients, and customers may want to see this document, so it makes sense to ensure that it looks good. Your annual report design can affect the way your organisation is perceived. So, here is a guide to help you create an effective annual report that will impress just about anyone:

• Jot down the critical points:

Include only the most essential information. Take note of them and add or subtract points as necessary.

• Think about your audience:

Who will be reading your annual report? Understanding the audience is important in creating an annual report design, so you can be sure that the document is structured according to what can entice them to read and pay attention to it.

• Go straight to the point:

Avoid lengthy descriptions and texts. Going direct to the point will save you time and cut down the number of pages, while making sure that your readers will not get bored.

• Use infographics:

Make your annual report design less boring by opting for infographics. This means creating a visual image, like a diagram or a chart to represent data or information. A good and well-executed infographic will be entertaining to look at, while successfully communicating your accomplishments and achievements for the year. Just make sure that it is properly done with the right images that can represent key points in your report, while keeping the text descriptions short and precise.

• Leave it to the experts:

Look for a credible and experienced graphic design company in your area and let them take care of the annual report design. That way, you can minimise the guesswork involved in designing and creating a good layout. Decide what should go on the report and leave the rest to the graphic design team. You can be involved in the designing process, too, so you can be sure that the report can effectively reflect your organisation.